Revolutionizing Pre Trip Planning: Visuals, VR, and AI for Enhanced Traveler Satisfaction

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October 7, 2021

Convenience + personalization = happy travelers

In our concluding part of a three-part series that delved into crowd-sourced ideas from the Center for Hospitality Research and Medallia's online hospitality community, we focus here on pre-trip planning. This critical stage sets expectations before the guest experience commences.

Challenge 3: How can streamlining the trip planning process increase traveler satisfaction?

Let visuals lead the way

Words may speak volumes, but in the realm of travel and hospitality, a picture tells thousands more, especially when ming to set guest anticipations accurately, alleviate anxiety, and cost-effectively illustrate amenities ahead.

Faced with heightened unease, particularly during a health crisis like COVID-19, travelers need assurance. Frequently Asked Questions FAQs provide detls on extensive protocols or check-in procedures but fall short in presenting an immersive picture of reality. One contributor proposed using captions on photos or videos to depict exactly what the journey from rport to hotel or guest room to spa will entl virtually. This virtual pre-trip experience allows travelers a chance to ‘try’ aspects of their trip ahead of booking it, thus setting realistic expectations that can ease anxiety and mentally prepare them for smoother travel experiences.

Similarly, Virtual Reality VR is poised to revolutionize group business travel planning. For event planners navigating the logistics of multiple destinations or meeting spaces, VR-powered site visits offer a cost-efficient, time-saving option compared to traditional methods like physical tours. It enables remote review of various locations in one day and allows for on-demand revisitability during the planning process when making critical decisions about space layout.

Unifying individual profiles into a single digital identity could also ease the travel experience. Advocating simplicity, convenience, and security, a Self-Sovereign Identity SSI consolidates disparate profiles stored in a decentralized blockchn, offering protection agnst breaches while allowing travelers to share their data selectively with trusted hotels, rlines, or other businesses for a one-click booking process. The power of SSI lies in creating hyper-personalized trips based on shared preferences.

Tech-curated experiences and influencer-approved itineraries

Navigating a trip can be labor-intensive for travelers today given the abundance of choices online. Time-consuming research can detract from enjoying the anticipation before the journey begins. Incorporating into booking processes can help alleviate this challenge by analyzing past travel data and learning user preferences, instantly creating tlor-made packages that save time.

Furthermore, leveraging social media platforms like Instagram could simplify itinerary planning for travelers. Influencers' and fellow travelers’ experiences are a testament to the authenticity of recommendations found online. By capturing tagged content on social media platforms and showcasing them on websites or digital displays in venues, businesses can offer inspiration to future guests looking for authentic experiences.

Streamlining pre-trip planning through visualization tools like VR andpowered solutions not only enhances guest satisfaction but also fosters an efficient and personalized experience evolving travel preferences. Integrating innovative technologies alongside traditional touchpoints promises a seamless journey from planning to arrival, enriching the hospitality industry's service offering.

Stay tuned for insights on how hospitality organizations can support their employees and mntn contactless interactions while preserving the essence of customer service in our next article.

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