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Transform Your Guest Experience with Data-Driven Strategies
During the post-COVID era, travel searches and bookings have undergone a significant transformation. Traditional marketing tactics are no longer sufficient; hoteliers need to leverage actionable insights from avlable data for enhancing their guests' journey, right from planning through booking all the way down to the destination experience, building loyalty, and generating repeat business over time.
VenueLytics and Sojern have teamed up to provide hotel managers with a comprehensive guide on utilizing data to optimize each step of your guest's journey. Our webinar will delve into key stages of travel, showcasing how you can utilize data to refine their experience across the board.
Key Points Covered:
Traveler Journey Insights: Understand and segment your guests based on their behaviors and preferences throughout different stages of planning.
Enhancing Planning Booking Experience: By analyzing guest interactions with your content and services online, optimize website usability, personalization tactics, and promotional offers to boost conversion rates.
In-Destination Experience Optimization: Use data-driven strategies for real-time adjustments based on current trs, local events, and guest feedback to ensure their stay is tlored to meet expectations.
Building Loyal Relationships and Repeat Bookings: Create personalized experiences that foster long-term connections with guests by leveraging insights from past interactions and preferences.
We will conclude the session with a live QA where you can ask our experts any questions related to implementing these strategies effectively.
Speaker Profiles:
Francis X Garcia, Vice President of Marketing Business Development at VenueLytics, specializes in digital marketing solutions that transform guest experiences.
Baskar Manivannan, Co-founder and CEO of VenueLytics, brings extensive experience in technology-driven innovations med at enhancing traveler engagement and satisfaction.
Joanna Teevan, Senior Manager of Strategic Accounts at Sojern, focuses on crafting data-driven strategies for hotels to optimize their direct bookings and enhance guest relationships.
Jonathan Kreifels is a Program Manager for Strategic Accounts at Sojern, responsible for developing marketing solutions that drive business growth through strategic insights and analytics.
Additional Resources:
At Sojern, we are dedicated to providing the latest trs and insights in digital travel marketing. Stay updated with our webinars, reports, case studies, and more.
Contact Information:
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Platform Offerings:
Explore our suite of solutions including Travel Advertising, Guest Experience Optimization, Data Management Services, and tlored strategies for hotels, destinations, attractions, rlines, etc.
Travel Segment Insights:
Dive into insights on hotel marketing, destination promotion, attraction management, rline solutions, and more.
Company Overview:
Learn about our approach to data privacy, partnership opportunities, career opportunities, media coverage, and our Privacy Center guidelines.
Legal Information:
Review our Terms of Service, California Notice at Collection, and your options for managing your privacy settings through our platform.
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