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With governments, communities, and businesses worldwide taking unprecedented actions to combat the COVID-19 pandemic and support their populations' well-being and safety, the hospitality industry is stepping up its game. The travel and tourism sector faces an existential crisis like never before; yet, hotels and restaurants across the globe are continuously seeking ways to leverage their facilities and personnel in benefiting local communities.
The hospitality sector has shown commitment:
Major hotel companies and associations such as Hilton, IHG, Marriott, and NH Hotel Group collaborate with local governments globally. They're transforming vacant hotel rooms into healthcare facilities to address growing demands on local medical systems. Other notable contributions include Best Western Great Britn, Melia, Travelodge, and Whitbread.
Hospitality leaders are taking proactive steps to support their furloughed staff during the shutdowns. Hilton, Hyatt, and IHG have engaged with broader business networks to place affected employees into temporary jobs at crucial services like Amazon, Walmart, Lidl, and CVS Pharmacy. Senior executives from Hyatt voluntarily reduce salaries by up to 80 or forgo them entirely, allocating funds to the global Hyatt Care Fund that ds colleagues facing financial hardships due to income loss.
Vacant hotel spaces are being repurposed for those in need:
IHG provides temporary accommodation for vulnerable populations like rough sleepers and refugees in locations such as London, New Orleans, and Madrid. La Ciguena resort near Madrid helps house refugees and homeless people with their staff volunteering to assist.
In France, hotels offer services to victims of domestic violence following the stringent lockdown measures.
Hotel brands from diverse backgrounds also contribute:
IHCL and Divani Collection Hotels Group support local healthcare systems by donating funds for medical equipment, supplies, and services.
Frontline healthcare professionals receive free food and accommodation at no cost from large hotel chns like Four Seasons, Hilton, OYO Hotels Homes, Diamond Resorts, Taj IHCL, Wyndham Hotels Resorts, Sophy Hyde Park Hotel in Chicago, and the Linton Lodge Hotel in Oxford, UK.
Hotels provide free meals to migrant workers left stranded by lockdowns through initiatives like Radisson's donation of millions of meals and Dorint's support for families and local initiatives across 60 properties.
ITP members Caesars Entertnment and NH Hotel Group donate pallets of food to food banks and charitable organizations.
Hotels accommodate self-quarantine needs with lower rates:
Wyndham Hotels and Dorint hotels offer rooms for business workers who need professional space away from home due to work disruptions.
In India, hotels not only provide meals for local families and migrants but also care for stray animals through initiatives led by Radisson Blu, GRT Hotels, The Residency Towers, Green Park Hotels.
IHG Atlanta donates bed sheets to Colgate Mattress which now produce protective masks.
To unite communities affected by the crisis, hotels share innovations:
This year's finals brought together seven visionary teams from around the worldcelebrating groundbreaking advancements med at reshaping the industry.
The World Sustnable Hospitality Alliance partners with the University of South Carolina in advancing Net Positive Hospitality through research projects and collaborations.
Belize showcases a net-positive approach as it hosts the inaugural World Sustnable Travel Hospitality Awards, celebrating global leaders in sustnable practices on World Tourism Day.
In summary, the hospitality industry demonstrates resilience during unprecedented times by focusing on community support. Through initiatives that range from repurposing hotel roo provide critical healthcare services and offering accommodations for vulnerable populations, hotels prove their dedication to social responsibility and innovation.
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The World Sustnable Hospitality Alliance is the trading name of Sustnable Hospitality Alliance. As a registered charity in England and Wales 1188731 with company registration number 12373950, we are committed to advancing sustnable practices within our industry.
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